The ultimate guide to revolutionize the way your company works - forever.
Aaron Dignan is the founder of The Ready, an organization design and transformation firm that helps institutions like Johnson & Johnson, Charles Schwab, Kaplan, Microsoft, Lloyds Bank, Citibank, Edelman, Airbnb, Cooper Hewitt, Smithsonian Design Museum, and charity- water change the way they work. He is a cofounder of responsive.org, an angel investor in purpose-driven startups, and a friend to misfit toys. He lives in Denver with his wife and son.
This is the management book of the year. Clear, powerful and
urgent, it's a must read for anyone who cares about where they work
and how they work -- Seth Godin * author of This is Marketing and
Purple Cow *
If you're trying to create a world-changing culture, reading Brave New Work should be your next move. Aaron's simple, counterintuitive approach will help you get out of your own way, eliminate bureaucracy, and awaken the humanity within -- Scott Harrison * Founder of charity: water and author of Thirst *
Complexity conscious. People positive. These words from Aaron's book keep ringing in my ears as I work. He reframes the way we see companies and the way we see each other inside them, and gives us practical tools to transform ourselves and our environments. Whether you lead a company, work at one, or imagine yourself founding one someday, read this book immediately and start an evolution -- Miguel McKelvey * cofounder of WeWork *
We tend to look for answers by looking reflectively backwards - it's what we've all been taught in school. But Dignan insists that the 'best practices' of the past no longer work because the bureaucracies of existing organizations have been defeated by new technologies. Instead we can only find those answers by 'living in the now' the way a new breed of organization is already beginning to master -- John Maeda * Head of Computational Design & Inclusion, Automattic *
I am now a convert. Aaron sums up all the crazy ideas about how to create teams and companies that maximize their potential by decentralizing their power-a once idealist notion that is now possible and essential. For a book that might start a revolution, it's surprisingly practical and undogmatic. There's no fluff-it's all meat, and real news. I could think of dozens of people I know who I now want to read and study it -- Kevin Kelly * author of The Inevitable, and cofounder, Wired magazine *
This book is a breath of fresh air. Aaron Dignan offers a bold, ennobling vision for a world of work that enhances our dignity and freedom rather than degrading and constraining us. Read it now, and make sure your boss does too -- Adam Grant * New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg *
The one-size-fits-all monoculture is a thing of the past. Brave New Work shows us how to embrace the oh-so-human complexity of our organizations-and discover a new way of working that makes room for the many styles, perspectives, needs, and gifts trapped inside them -- Susan Cain * author of Quiet and Quiet Power, curator of Quiet Revolution *
Human beings can't thrive in a work culture that uses burnout and 'being always on' as proxies for dedication and success. In Brave New Work, Aaron Dignan shows us that, in fact, workplaces that empower people to take care of themselves are far more likely to deliver sustainable performance and happiness -- Arianna Huffington * Founder & CEO, Thrive Global *
I really never believed in any of this organizational stuff until I saw Aaron Dignan at work. He can help almost any dysfunctional group find common purpose, discern the simple patterns underlying the most complex situations, and guide wayward organizations back to their core values. Most impressively, he can translate all that into language even a businessperson can understand and enjoy -- Douglas Rushkoff * author of Team Human and Present Shock *
This book will teach you to wrestle and win against workplace bureaucracy. Aaron cuts to the core of what makes teams successful by realigning hearts, minds, and egos. He always sparks better outcomes, and his book will be just the spark you need to get started -- Beth Comstock * author of Imagine It Forward, and former Vice Chair, GE *