Introduction * 1. Investigate * 2. Strategy and Narrative * 2.5. Bridging the Gap * 3. Design * 4. Implement * 5. Engage or Revive
The ultimate step-by-step, visual guide to creating a successful brand
Michael Johnson set up the creative design studio 'johnson banks' in 1992. Since then, he has received eight `pencil' awards from D&AD, thirteen Design Week awards and four NYADC `cube' awards, among many others. Johnson has been cited as one of the most notable British designers by the Guardian and the Independent, and has been featured in Design Week's `Hot 50' list of prominent figures in design on three separate occasions. He is also the author of Problem Solved.