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Dean Buonomano is a professor in the Departments of Neurobiology and Psychology and the Brain Research Institute at UCLA. He lives in Los Angeles, California.
"A great book, filled with nuggets about how the brain works-and falters-and even some suggestions on how to put it to better use." -- Joseph LeDoux, author of The Emotional Brain "An ingenious idea, and Buonomano has fully delivered on its promise. . . . A remarkably accessible and engaging introduction to the neuroscience of the human condition." -- Sam Harris, author of The Moral Landscape "[An] intriguing take on behavioral economics, marketing and human foibles." -- Kirkus Reviews