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Book Yourself Solid Illustrated
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Table of Contents

Acknowledgments vi Michael's Story: Free At Last ix Preface xiv How to Use This Book xvi Module 1: Your Foundation 5 Chapter 1 The Red Velvet Rope Policy 7 Chapter 2 Why People Buy What You're Selling 33 Chapter 3 Develop a Personal Brand 65 Chapter 4 How to Talk About What You Do 93 Module 2: Building Trust & Credibility 113 Chapter 5 Credibility & Likability 115 Chapter 6 The Sales Cycle Process 135 Chapter 7 The Keep in Touch Strategy 171 Chapter 8 The Information Products Strategy 197 Module 3: Perfect Pricing & Simple Selling 233 Chapter 9 Perfect Pricing 235 Chapter 10 Super Simple Selling 259 Module 4: The 6 Core Self-Promotion Strategies 279 Chapter 11 The Networking Strategy 281 Chapter 12 The Direct Outreach Strategy 317 Chapter 13 The Referral Strategy 347 Chapter 14 The Speaking Strategy 369 Chapter 15 The Writing Strategy 401 Chapter 16 The Web Strategy 433 Final Thoughts 450 About the Authors and How to Reach Them 452 References 454

About the Author

Michael Port (New Hope, PA) (www.michaelport.com) has been called "an uncommonly honest author" by the Boston Globe and a "marketing guru" by the Wall Street Journal. Michael Port is the author of four bestselling books, including the first edition of Book Yourself Solid, Beyond Booked Solid, The Contrarian Effect, and the New York Times best-seller, The Think Big Manifesto. A television personality, Michael can be seen regularly on cable and network TV. He receives the highest overall speaker ratings at conferences around the world and offers inspiring, collaborative, and results-oriented mentoring programs for small business success. At the end of the day, his most significant accomplishment and responsibility is probably just like yours-the job of being a devoted parent, son, friend, and citizen. Michael speaks to companies and associations throughout the world on marketing and sales. Jocelyn Wallace is founder of Red Eleven Group, LLC, a business strategy firm that helps entrepreneurial companies set their vision, create a plan that everyone understands, and go make it happen. Known and loved for her visual facilitation style, Jocelyn has a gift for pulling ideas from you and translating them visually onto large paper, whiteboards, or even your conference room windows! A teacher-trainer at heart, Jocelyn uses visual thinking principles every day with her clients and has been a conference speaker on the topic at an international level.

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