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Blood and Whiskey


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Table of Contents

Acknowledgments. Introduction. 1. The Cursed Child. 2. Everything Gone but the Dirt. 3. Legend of the Boy Distiller. 4. The Nomad. 5. Reunion and Challenge. 6. A Rebellion against the Government. 7. Identity Crisis. 8. Seizing the Legendary Hollow. 9. Taking On Nashville. 10. Big Man, Lonely Man. 11. Brand Magic. 12. Enemies. 13. Reborn. 14. The Final Battle. Epilogue Lem?s Trials. Afterword The Making of a Legend. Notes. Bibliography. Index.

About the Author

PETER KRASS is the author of Carnegie (Wiley), cited by Barron?s as the "definitive" biography and selected by Library Journal as one of the best biography/business books of 2002. His other books include The Book of Business Wisdom, The Book of Leadership Wisdom, and The Book of Investing Wisdom, all available from Wiley.


The author traces the Daniel family lineage from Scotland and Ireland to rural Tennessee, and Jasper ?Jack? Newton Daniel?s rise from hardscrabble youth to a dandy gent with a love of horses, fine clothes and women, a colleague of J.P. Morgan?s and one of the most famous spirits producers in the world. Orphaned at 15, Jack discovered a whiskey still on the property of his longtime neighbor and new guardian, Dan Call, and his interest in distilling booze was born. Krass (Carnegie) details the early business partnership between Call and Daniel and their eventual split, as Call forces himself to choose between preaching and making whiskey. ?One Call [descendant] wished he?d given up preaching instead because the Jack Daniel Distillery was eventually worth tens of millions of dollars,? Krass writes. While Krass?s research is ample, the book often gets bogged down in historical minutiae, and at times the reader wishes for a more charismatic star of the show than the somewhat dour Daniel. But witnessing the maturation of his namesake company?not to mention the maturation of the U.S. as it confronts slavery, the Civil War and the temperance movement?is engrossing. Fans of the whiskey will be happy to hear the alleged real story behind the Old No. 7 that adorns each bottle, and anyone can appreciate the classic American characters sprinkled throughout the text, including the richly monikered Eph Grizzard, Beauregard Beam and Lemuel Motlow. Agent, Ed Knappman. (May) (Publishers Weekly, April 12th, 2004)

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