Mark Bitterman's pursuit of bitters started as a child with a surreptitious sip at a family cocktail party. The spicy-bitter-sweet-stinging taste sparked a lifelong wanderlust for flavour. Decades later Bitterman opened the Meadow and began selling the largest selection of bitters in the world at all three locations. A renowned ingredient expert, Bitterman won a James Beard Award for his first book, Salted. He has been featured in the New York Times, Splendid Table, Food & Wine, Bizarre Foods, and countless other media. It has been speculated that Bitterman's family name, which has Ashkenazic roots in Bulgaria, proves that bitters is in his DNA.