William Pelfrey (Beverly Hills, MI) spent 15 years at General Motors Corp., most recently as Director of Executive Communications. A former journalist, he reported from Vietnam, Appalachia, and Pakistan for The New York Times, Atlantic Monthly, and The New Republic . His first book, The Big V, won him a National Endowment for the Arts fellowship.
"Pelfrey's work is both entertaining and instructive...[the] book does not predict GM's future. But it masterfully tells about GM's past and, in doing so, helps explain what recently went wrong at the company." -Washington Post "Business Times (New Haven, CT): ""Through the lens of history at its most gripping, this book reveals why American business needs both intuitive, risk-taking Billys and logical, bottom-line conscious Alfreds."" ForeWord: ""The author tells an amazing story, previously largely untold...this is an illuminating, yet little known saga of the clash between eternal dreamers, inventors, tinkerers, and salesmen at the dawn of the twentieth century.""" "This fresh look at early GM is timely and interesting." -Corp! (Detroit) ..".easy to read and extremely well researched." -World Business Review "entertaining and instructive... masterfully tells about GM's past and... helps explain what recently went wrong at the company." -Washington Post