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Big Shots


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Table of Contents

Rupert Murdoch Revisited... The Life and Times of Rupert Murdoch. One: Go with the Flow. Two: Goodbye Mr Nice Guy. Three: Place Your Bets. Four: Lead from the Front. Five: King of the Nitty Gritty. Six: DNA Marketing. Seven: Speed Freaks. Eight: Think Tomorrow Today. Nine: Ambition Never Dies. Ten Drive the Company. How to Succeed Like Rupert Murdoch. Will News Corp Survive? Further Reading. Index.

About the Author

STUART CRAINER is co-founder of the media content, concepts, and consulting firm, Suntop Media. He is the author of numerous books on business, including The Financial Times Handbook of Management, The Ultimate Business Library, The Tom Peters Phenomenon and Business the Jack Welch Way.

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