Download the Free Fishpond App!
Download on the App Store

Android App on Google play
The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable

Already own it?

Sell Yours
Home » Books » Business » Marketing » Advertising

The Big Moo

Stop Trying to Be Perfect and Start Being Remarkable

By The Group of 33, Seth Godin

Elsewhere $79.95 $28.45   Save $51.50 (64%)
Price includes NZ wide delivery!
Ships from USA
Order now for Christmas delivery
Rating:
 
Register or sign-in to rate and get recommendations.
Format: Paperback, 240 pages
Published In: United States, 01 November 2005
33 of the world's best business minds suggest inventive ways to make a business remarkable. Most organisations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they're petrified that growth means change, and change means risk, and risk means death. Nobody wants to ruin a good thing so most companies (and individuals) just keep trying to be perfect at the things they've always done. In 2003, Seth Godin's "Purple Cow" challenged organisations to become remarkable - to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the "Business-Week" bestseller list for nearly two years. In "THE BIG MOO" Godin works with 32 of the world's smartest thinkers to answer the question of what makes a company remarkable, what causes a 'big moo'? The team - which includes the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell and Randall Rothenberg - created this incredibly useful book that's fun to read and perfect for groups to share, discuss and apply. "THE BIG MOO" is a simple book in the tradition of "Fish" and "Don't Sweat the Small Stuff". Instead of lecturing readers, it tells stories that stick inside the mind and ignite inspiration.

About the Author

The Group of 33 is an all-star team of business writers and doers: Julie Anixter, April Armstrong, Dave Balter, Marc Benioff, Kevin Carroll, Carol Cone, Mark Cuban, Dean Debiase, Lisa Gansky, Malcolm Gladwell, William Godin, Lynn Gordon, Jay Gouliard, Amit Gupta, Marcia Hart, Jackie Huba, Guy Kawasaki, Tom Kelley, Polly LaBarre, Tim Manners, Red Maxwell, Chris Meyer, Jacqueline Novogratz, Tom Peters, Promise Phelon, Dan Pink, Randall Rothenberg, Heath Row, Donna Sturgess, Robyn Waters, Alan Webber, Robin Williams and Seth Godin.

Reviews

"Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. As a result the book is fiery" - Publisher's Weekly"

EAN: 9781591841036
ISBN: 1591841038
Publisher: Portfolio
Dimensions: 20.9 x 13.9 x 2 centimetres (0.25 kg)
Age Range: 15+ years
Tell a friend

Their Email:

Sell Yours

Already own this item?
Sell Yours and earn some cash. It's fast and free to list! (Learn More.)

Review this Product

BAD GOOD
 

Related Searches

 

Webmasters, Bloggers & Website Owners

You can earn a 5% commission by selling The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep!

 

Authors/Publishers

Are you the Author/Publisher? Improve sales by submitting additional information on this title.

 

This item ships from and is sold by Fishpond.com, Inc.