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Big Data in Practice (Use Cases) - How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results


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Table of Contents

Introduction 1 1 Walmart: How Big Data Is Used To Drive Supermarket Performance 5 2 CERN: Unravelling The Secrets Of The Universe With Big Data 11 3 Netflix:HowNetflixUsed Big Data To Give Us The ProgrammesWeWant 17 4 Rolls-Royce: How Big Data Is Used To Drive Success In Manufacturing 25 5 Shell: How Big Oil Uses Big Data 31 6 Apixio: How Big Data Is Transforming Healthcare 37 7 Lotus F1 Team:How BigData Is Essential To The Success Of Motorsport Teams 45 8 Pendleton& Son Butchers: Big Data For Small Business 51 9 US OlympicWomen's Cycling Team: How Big Data Analytics Is Used To Optimize Athletes' Performance 57 10 ZSL: Big Data In The Zoo And To Protect Animals 63 11 Facebook: How Facebook Use Big Data To Understand Customers 69 12 John Deere:How BigData Can Be AppliedOn Farms 75 13 Royal Bank of Scotland: Using Big Data To Make Customer Service More Personal 81 14 LinkedIn: How Big Data Is Used To Fuel Social Media Success 87 15 Microsoft: Bringing Big Data To The Masses 95 16 Acxiom: Fuelling MarketingWith Big Data 103 17 US Immigration And Customs: How Big Data Is Used To Keep Passengers Safe And Prevent Terrorism 111 18 Nest: Bringing The Internet of Things Into The Home 117 19 GE: How Big Data Is Fuelling The Industrial Internet 125 20 Etsy: How Big Data Is Used In A CraftyWay 131 21 Narrative Science: How Big Data Is Used To Tell Stories 137 22 BBC: How Big Data Is Used In The Media 143 23 Milton Keynes: How Big Data Is Used To Create Smarter Cities 149 24 Palantir: How Big Data Is Used To Help The CIA And To Detect Bombs In Afghanistan 157 25 Airbnb: How Big Data Is Used To Disrupt The Hospitality Industry 163 26 Sprint: Profiling Audiences Using Mobile Network Data 169 27 Dickey's Barbecue Pit: How Big Data Is Used To Gain Performance Insights Into One Of America's Most Successful Restaurant Chains 175 28 Caesars: Big Data At The Casino 181 29 Fitbit: Big Data In The Personal Fitness Arena 189 30 Ralph Lauren: Big Data In The Fashion Industry 195 31 Zynga: Big Data In The Gaming Industry 199 32 Autodesk: How Big Data Is Transforming The Software Industry 205 33 Walt Disney Parks and Resorts: How Big Data Is Transforming Our Family Holidays 211 34 Experian: Using Big Data To Make Lending Decisions And To Crack Down On Identity Fraud 217 35 Transport for London: How Big Data Is Used To Improve And Manage Public Transport In London 223 36 The US Government: Using Big Data To Run A Country 229 37 IBMWatson: Teaching Computers To Understand And Learn 237 38 Google: How Big Data Is At The Heart Of Google's Business Model 243 39 Terra Seismic: Using Big Data To Predict Earthquakes 251 40 Apple: How Big Data Is At The Centre Of Their Business 255 41 Twitter: How Twitter And IBM Deliver Customer Insights From Big Data 261 42 Uber:How BigData IsAt The Centre Of Uber's Transportation Business 267 43 Electronic Arts: Big Data In Video Gaming 273 44 Kaggle: Crowdsourcing Your Data Scientist 281 45 Amazon: How Predictive Analytics Are Used To Get A 360-Degree View Of Consumers 287 FinalThoughts 293 About the Author 297 Acknowledgements 299 Index 301

About the Author

BERNARD MARR is a bestselling business author, keynote speaker and consultant in Big Data analytics and enterprise performance. He is one of the world's most highly respected thought leaders on data in business and regularly helps major companies and governments gain better insights from their data. Bernard is a frequent contributor to the World Economic Forum, writes a regular column for Forbes, and is recognized by LinkedIn as one of the world's top 5 business influencers. He is the author of numerous books including Big Data (winner of the Futures Category at the CMI Management Book of the Year Awards 2016), Big Data for Small Business For Dummies and Key Business Analytics.


It is refreshing to read a book whose author simply puts the big data hype into practice. Ultimately, it offers a comprehensive narrative of why and how data is transforming the way businesses operate. (Marginalia on Engagement, April 2016) "This book is a brilliant introduction to the concept of big data, perfect for anybody who would like to know what it's all about and how this can be of benefit." (Institute of Management Services Journal, June 2016) Warmly recommended (The Marketing Society, July 2016) Another excellent text from Marr (BCS, August 2016)

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