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The Big Book of Small Business


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Table of Contents

Acknowledgements The Age of the Entrepreneur 1. What is the difference between success and failure? 2. What do the truly spectacular entrepreneurs all have in common? 3. The boss is the business barometer 4. Invest in your greatest asset 5. If you lie down with dogs, expect to get up with fleas 6. Learning from the anti-businesses of the world 7. Question everything - often 8. Bad things happen to good businesses - be prepared now 9. Does your business look the part? 10. Use every opportunity to build rock-solid relationships 11. Smart marketing is simple marketing 12. Customer service commandments 13. The lost art of selling 14. The changing face of advertising 15. Get things right online and profit follows 16. Set the pace for your competitors to follow 17. Can you really have a business and a life? 18. How is your corporate karma account balance? 19. Networking is not a dirty word 20. Instead of changing staff, try changing yourself 21. Working with family, friends and lovers 22. In case of a business emergency, READ THIS 23. How to survive if your business doesn't 24. A final word

About the Author

Andrew Griffiths is an experienced entrepreneur with a real passion for small business. A sought after trainer and speaker with an international reputation, he offers smart, realistic and powerful solutions to business operators of all sizes. He is the author of 10 books sold in over 50 countries, including the bestselling 101 Ways to Market Your Business, 101 Survival Tips for Your Business and 101 Ways to Really Satisfy Your Customers.


"[The Big Book of Small Buisness] is useful for psyching up a would-be entrepreneur." --Publishers Weekly

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