Table of Contents

Foreword Paul Tagliabue, Former NFL Commissioner

Introduction Looking at the World Through Rose Bowl-Colored Glasses

Chapter 1. The Mega-Master Super Series XLXL

Meet the Commishes Roger Goodell, National Football League

Chapter 2. Remote-Controlling What You See on Sport TV

Chapter 3. Not Far From the Madden-ing Crowd

Meet the Commishes David Stern, National Basketball Association

Chapter 4. The Big Labinski

Chapter 5. The Government Gets Into—and Out Of—the Game

Chapter 6. So You Wanna Own a Sport Team?

Meet the Commishes Gary Bettman, National Hockey League

Chapter 7. One Union Under Center

Chapter 8. Sport Sponsorship 101

Meet the Commishes Brian France, NASCAR

Chapter 9. Ticket to the Future

About the Author

Rick Horrow is the leading expert in the business of sport as the architect of over 100 deals worth more than $13 billion. The CEO of Horrow Sports Ventures (HSV) hosts "Beyond the $coreboard" on the Nightly Business Report and serves as a sport business analyst for Fox Sports, Bloomberg TV, Bloomberg Businessweek, and the BBC. As the leading commentator on sport business and as a well-connected entrepreneur, he has access to many of the top names in sport, including commissioners, owners, general managers, coaches, and athletes. His clients have included some of the biggest organizations and companies in the world of sport and business: NFL, MLB, NASCAR, PGA, Great White Shark Enterprises, Cisco Systems, Golden Bear International, Enterprise Rent-A-Car, LPGA, and MLS. Horrow is nicknamed the Sports Professor thanks to his time spent as a visiting expert on sport law at Harvard Law School.

Karla Swatek is vice president of Horrow Sports Ventures. With Horrow, Swatek pens a weekly column on sport business for Bloomberg Businessweek. She has worked on book projects with Ken Blanchard, Peter Ueberroth, former USC football coach John Robinson, and Robert Hagstrom (The NASCAR Way), as well as business leaders like Anthony Smith (The Taboos of Leadership).

Reviews

"Beyond the Scoreboard offers a behind-the-scenes look at professional sport. From players' contracts to event bidding, the book reveals the real components driving business and the hot-button topics of this high-stakes business."Jerry Jones -- Owner and General Manager, Dallas Cowboys "Beyond the Scoreboard reveals the true movers and shakers in sports and examines the forces driving this lucrative business."John Skipper -- Executive Vice President of Content, ESPN "Few people I know have as much passion for the inner workings of the sport industry as Rick Horrow. In Beyond the Scoreboard, he gives fans a unique insider's view of the sports they love."Jack Nicklaus -- Winner of a record 18 professional major championships World Golf Hall of Fame member Five-time PGA Player of the Year Award winner