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Betak: Fashion Show Revolution


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From his offices in New York, Paris, and Shanghai, Alexandre de Betak has produced over 1,000 runway shows, installations, events, and exhibits for clients such as Dior, Hussein Chalayan, Rodarte, Raf Simons for Calvin Klein, Michael Kors, Berluti, H&M, and Victoria's Secret, including its webcast that famously 'broke' the internet in 2000.


"Bureau Betak is responsible for every detail, for transformative magic can turn a fashion show from something mundane into a wonderful, moving, memorable event." -British Vogue "Betak is a magician of light and space and a conjurer of fantasies." -Arne Glimcher, Pace Gallery "He does the most amazing productions there are in our business." -Mario Testino

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