Mike Bayer, known as Coach Mike, is a professional personal development coach, interventionist and author of the New York Times bestselling book Best Self: Be You Only Better (2019). He is chief executive officer and founder of CAST Centers. Bayer is also an expert contributor to The Dr. Phil Show. Bayer has had guest appearances on television shows such as The Talk and Face the Truth. He lives in West Hollywood, California.
"When you read Best Self, you'll understand that Coach Mike's formula puts the power of change in the hands of the individual. He encourages people to dig deep and ask themselves basic but important questions like: What do you really want? What are you afraid of? Who is holding you back? He challenges people to strive to live authentically. This book is a must read for anyone who wants to thrive in all areas of life."--Jennifer Lopez