Promotional Information

/ Key title A new edition of the classic illustrated storybook, ideal for children just beginning to read on their own. / Let's celebrate! 2007 is the Cat in the Hat's 50th Birthday! / Follows on from the successful publication of the Dr. Seuss rebranded programme / On-going marketing and PR campaign to mark this exciting event! / Blanket press coverage across all media / Stunning POS material and birthday party event kits available / The Cat in the Hat is an evergreen favourite character and the branding will ensure mass appeal / Half a billion Dr. Seuss books sold worldwide / Educational books that will appeal to kids and parents alike / 125,000 copies sold of The Best Nest to date / With colour illustrations, humour and rhyme, Beginner Books will appeal to even 'non-reading' children

About the Author

P. D. Eastman was an author-illustrator who created many children’s books, including Are You My Mother?, Go, Dog. Go!, and The Best Nest. Trained at the National Academy of Design, he enlisted in the army in 1943 and was assigned to the Signal Corps Film Unit—which was headed by Theodor Geisel, who would eventually become known to the world as Dr. Seuss! After Geisel later approached him to write for his new Beginner Book series, Eastman published his first book, Sam and the Firefly. Since then, he has sold more than 30 million books and become one of the most beloved children’s book authors in the world.