ALAN COLLINS is President of Success in HR and author of the best-seller, Unwritten HR Rules. He was formerly Vice President of Human Resources at PepsiCo where he led HR initiatives for their Quaker Oats, Gatorade and Tropicana businesses. He has presented his inspirational brand of career advice as a featured speaker at HR conferences throughout the U.S. and on the pages of HR Executive, HRM Today, Linked: HR and Personal Branding. He earned his BS and MSIR degrees from Purdue. His works can be accessed at SuccessInHR.com.