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Behavioral Insights for Public Policy


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Table of Contents

About the book

Foreword by Cass Sunstein

Chapter 1 Psychology and policy

Chapter 2 Evidence-based policy

Chapter 3 Policy evaluation

Chapter 4 The science of behavior and decision-making

Chapter 5 Economic, financial, and consumer

Chapter 6 Health and healthcare

Chapter 7 Energy and environment

Chapter 8 Education

Chapter 9 Work and workplace

Chapter 10 Communication

Chapter 11 An organizational approach to applying behavioral insights to policy

Chapter 12 What is impact?


Case example appendix

Editorial notes

About the Author

Kai Ruggeri is the founding director of the Policy Research Group in the Department of Psychology at the University of Cambridge, UK, and Assistant Professor in Health Policy and Management at the Mailman School of Public Health, Columbia University, US. He holds a BA and PhD in psychology, and has a global portfolio of teaching and research in behavior, economics, and policy. He is a Fellow of Corpus Christi College and of the Royal Society of Arts.


"Written by a team of authors working across both academia and government, Behavioral Insights for Public Policy examines how psychology can be applied to a range of public policy areas. The reader addresses a wide variety of concepts and cases from the origins of policy, as well as major findings from behavioural economics and nudge theory. It also presents applications of behavioural insights into health, wealth and finance, the consumer, energy and the environment, education, and the workplace, as well as public engagement."- Journal of Consumer Policy

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