An accessible introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems.
Series Foreword vii
Preface ix
Acknowledgments xiii
1 Introducing Behavioral Insights 1
2 The History and Thought behind Behavioral
Insights 25
3 Examples of Behavioral Insights in Practice 71
4 Applying Behavioral Insights 81
5 Criticisms, Considerations, and Limitations 123
6 The Future of Behavioral Insights 167
Glossary 197
Notes 203
Further Reading 219
Index 221
Michael Hallsworth, PhD, is Managing Director of the Behavioral
Insights Team (BIT) North America. He has held positions at
Columbia University and Imperial College London.
Elspeth Kirkman founded BIT's North American office before
returning to the UK to run the organization's social policy
portfolio out of London. She has taught behavioral insights courses
at Harvard and Warwick Universities and is a Visiting Senior
Research Fellow at King's College London.
"A brilliant book, packed with wisdom and insights, and a ton of
fun to boot. The best one-stop shop, if you're interested in
behavioral science, and in how to improve the world."
Cass R. Sunstein, Robert Walmsley University Professor, and
coauthor of Nudge
"A pragmatic and engaging overview."—LSE Review of Books
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