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Before and After Graphics for Business

New or Used: $4.99
New or Used: $4.99

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Table of Contents

CHARTS, GRAPHS, CALENDARS, MAPS A good chart communicates quickly How to design a business report Make an easy-to-read data sheet Bring the world to your door (maps) A single line of months and days Information with a twist Word map NEWSLETTERS Newsletter clinic How to decongest your newsletter Newsflash! Design a bulletin newsletter Design a handsome, no-frills newsletter Lively newsletter puts everyone on stage Catch the eye of the passerby A tall newsletter How to typeset an interview What typefaces are best for text? Typeface combinations STATIONERY Dozens of documents: make them alike Simple art of correspondence (biz ptcrd) Silhouettes A greeting with a surprise The fine art of emphasis Thoughts that count How to set a phone number How to design a modern resume LOGOS/IDENTITY What makes a good logo? How to design a wordmark How to make a lettermark Monogram logo conveys character Discover the logo in your name The art and type tango Design your own ligature Design a playful, multi-image logo Design a name Picture this! Words and pictures Let's design logos! How to design in black and white PHOTOS How to say what the camera can't How to energize photo pages Fadeaway photos make call-outs Wall of video Objects in a group How to use silhouettes SALES AND FORMS How to improve every form you make Design a great certificate Layout for dense messaging How to design a Yellow Pages ad Snap together a great catalog Infomark Make a money maker How to draw great visual instructions How to design photocoupons

Promotional Information

A complete business graphics primer from the publisher of the design community's trusted standard, Before and After magazine!

  • John McWade is a design community icon and a desktop publishing and graphics pioneer.
  • From corporate logos to ads and forms, this full-color guide provides easy instructions for creating all kinds of essential business graphics!
  • The simple, elegant design reflects the magazine's credo--using today's graphic tools to present information that communicates a clear, coherent message.

About the Author

Designer, teacher, and author John McWade has been at the forefront of the graphic design and desktop publishing worlds for several decades. As the first beta user of the desktop publishing program PageMaker, John went on to found the first desktop publishing company, PageLab, to take advantage of the new tools. With his partner Gaye McWade, he founded Before and After magazine. He is also the author of Before and After Page Design from Peachpit Press.

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