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Becoming a Fashion Designer


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Table of Contents

FOREWORD vii by Nanette Lepore PREFACE ix ACKNOWLEDGMENTS xv 1 An Introduction to a Career in Fashion Design 1 What Is Fashion Design? 4 What Do Fashion Designers Do? 32 History of Fashion Design: Then and Now 59 The Worldwide Fashion Industry by the Numbers 76 Embracing the World of Fashion 87 Finding Balance 109 2 The Education for a Fashion Design Career 111 Choosing a Collegiate Educational Program 111 Undergraduate Education 112 The Value of Internships 128 Studying Abroad 136 Postgraduate Education 137 Continuing Education 138 3 The Job Market 141 Determing Your Design Specialty 141 Personal Branding 152 Portfolio Development 155 Creating a Resume that Pops 166 Networking Your Way to a Job Offer 171 Tried-and-True Job Search Strategies 176 Perfecting the Job Interview 180 Negotiating the Job Offer 201 4 The Fashion Design Process 207 Conceptual Development 208 Patternmaking 211 Sample Creation 214 Finalization, Presentation, and Hand-Off 215 5 Launching Your Own Fashion Collection 217 Writing a Business Plan 218 Choosing Type of Ownership 218 Defining Your Brand 223 Protecting Your Designs 231 Creating Accounting, Budgeting, and Bookkeeping Systems 236 Hiring Employees, Contractors, and Interns 237 Developing a Marketing Plan 239 Establishing a Sales and Order Fulfillment Strategy 251 6 Strategic Business Trends in the Fashion Industry 261 Outsourcing and Globalization 261 Corporate Social Responsibility 262 APPENDIX 281 Professional Organizations, Associations, and Councils 281 Fashion Industry Networking Websites 283 Professional Networking Websites 284 Social Networking Websites 284 Professional Trade Publications 285 Online Portfolio Websites 285 Color and Trend Forecasting Companies 286 Broadcast and Cable Television Programming with a Fashion Theme 287 Full-Feature Movies with a Fashion Theme 288 Documentaries with a Fashion Theme 289 Major Fashion Magazines 290 INDEX OF INTERVIEWS 293 INDEX 295

About the Author

LISA J. SPRINGSTEEL is a twenty-year veteran of the fashion industry who has worked for luxury design firms such as Ralph Lauren and Marc Jacobs, and apparel powerhouses Phillips-Van Heusen and Limited Brands in a variety of capacities, from fashion design to global fabric sourcing, research, and development. Her experience extends to the media world, where she covered New York Fashion Week runway shows, interviewed top designers, and wrote numerous magazine and newspaper articles on fashion, beauty, and health. She has been featured in the Sean Combs MTV documentary, If I Were King and on America Live with Megyn Kelly on Fox News.

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