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Become a YouTuber


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Table of Contents

Introduction xv About This Book xv Foolish Assumptions xvi Icons Used in This Book xvi Where to Go from Here xvii Chapter 1: Creating Awesome Content 1 The Three C's of YouTube 2 Recognizing the Importance of Community 2 Coming Up with a Theme 4 Consistency Is Key 5 The Success Formula 6 Going Viral 7 The Six-Month Challenge 8 Chapter 2: Setting Up Your Channel 11 Setting Up Your Account 12 Navigating Your Channel 14 Customizing Your Account Settings 16 Choosing a Good Channel Icon 22 Creating a Channel Banner 24 Adding Social Icons to Your Banner 26 Getting Started with Graphic Design 27 Figuring Out What Programs to Use 28 Chapter 3: Creating an Intro Trailer 29 Breaking Down the Process 30 Brainstorming 30 Filming and Uploading Your Trailer 37 Setting Your Channel Trailer 38 Chapter 4: Shooting Your Video 41 Choosing the Right Camera 42 Using Webcams 42 Shooting on Mobile 47 Upping Your Game with Digital Cameras 49 Using Shot Angles to Add Interest 49 Paying Attention to Lighting 51 Picking Up Audio 51 Practice Makes Perfect 53 Chapter 5: Editing 55 Importing Footage 56 Cutting Clips 57 Adding Text, Transitions, and Audio 59 Reviewing and Exporting 63 Exploring Advanced Export Settings 64 Looking at Video-Editing Software 65 Chapter 6: Uploading Your Video 67 Your Upload Checklist 68 Uploading Your Video to YouTube 68 Finding Everything You Need in Info & Settings 69 Exploring Advanced Features 79 Accessing Your Videos through Video Manager 85 Chapter 7: Sharing Your Video 87 Encouraging Friends 88 Extending Beyond YouTube 88 Recognizing the Importance of Subscribers 92 Chapter 8: Tracking Your Video Performance 95 Accessing YouTube Analytics 96 Breaking Down the Numbers 97 Responding to Comments 105 Exploring Further 108 Chapter 9: Going Further with More Features 111 Making Money with Your Videos 112 Live Streaming on YouTube 116 Enabling Sponsorships 124 Organizing Playlists 125

About the Author

ABOUT THE AUTHOR Cristina Calabrese is a founding member of and Director of Marketing for The Digital Arts Experience (The DAE), a STEAM-focused learning center for kids and adults located in Scarsdale, NY. She runs her own gaming channel on YouTube in her spare time.

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