Australasia's Biggest Online Store

We won't be beaten by anyone. Guaranteed

Be Your Own Brand

New or Used: $4.94
New or Used: $4.94

Product Description
Product Details

About the Author

David McNally is a best selling author, an internationally acclaimed speaker, and an award-winning film producer. He is the author of the bestselling Even Eagles Need a Push- Learning to Soar in a Changing World and The Eagle's Secret- Success Strategies for Thriving at Work and in Life. He has spoken before such organizations as Merrill Lynch, The Washington Post, Unisys, Dun & Bradstreet, Honeywell, American Express Financial, State Farm Insurance, and Amway.
Karl D. Speak is president of Beyond Marketing Thought, a global brand management consulting firm. In addition to his many consulting assignments, his Executive Branding Workshops , seminars, and keynotes help take the mystique out of brand management issues for audiences representing every size, scale, and type of business. He writes regularly for magazines ranging from Design Management Journal to the Journal of Health Care Marketing. He has taught in MBA programs from the University of Minnesota to London's renowned University of Westminster. His client list includes industry leaders like Target Corporation, Wall Street Journal, Stanley Tool Works, Skandia, Pillsbury, FedEx, US Bancorp Piper Jaffray, Sony, American Express, Cargill, Sara Lee, 3M, Honeywell.


"Squarely delivers where other books have left off by creating a genuine self-understanding and a strong picture of the person you are and want to become to create real, sustainable personal change."
--Stephen Weiss, former President, EDMC Online Higher Education, and former President and COO, Capella Education Company

"A strong personal brand is paramount for effective leadership. Be Your Own Brand is a powerful and practical guide for building deep and meaningful relationships."
--Perry Cantarutti, Senior Vice President, Europe, Middle East, and Africa, Delta Air Lines

"Be Your Own Brand, when applied within a business organization, has the power to accelerate the pace of organizational brand development tremendously."
--Taras K. Rebet, President, Western Europe, Otto Bock HealthCare GmbH

"From this book you'll experience deep introspection and discover your own brand, which will surely ignite personal and professional growth."
--Heather Backstrom, Employee Development Manager, Moog, Inc.-Aircraft Group

"Be Your Own Brand explores the notion of a personal brand not as some kind of scripted performance but as the most genuine and natural affirmation of individual strengths and distinctiveness."
--Matthew Damon, President, Nilan Johnson Lewis

"The explicit and implicit connection between one's personal brand and the brand of the company or organization for whom one works is convincingly presented in this book. Its message--that our brands allow us to become more of who we are, reflecting what we stand for and how we convey that to others--is as true for individuals as it is for organizations."
--Katrinka Smith Sloan, COO, LeadingAge

"After reading Be Your Own Brand, I only wish that I would have read this book when I started my career as a brand professional sixteen years ago. It's a must-read book for people who wish to achieve their highest level in life. I am currently lecturing in an international university, and this book is mandatory for all my students."
--Dino Martin, Brand Consultant and Associate Faculty Member, Binus University, Jakarta, Indonesia

"The one sales effectiveness book every sales and marketing executive should have on the bookshelf, Be Your Own Brand speaks to today's most urgent business issue: your people are your brand. I found every page to be full of great ideas and powerful insights."
--E. Patrick Gallagher, Director, Learning and Development, FindLaw, a Thomson Reuters Company

"Virtually everyone in business can become a more effective leader by putting into practice the 'power of positive perceptions' presented in this book. In addition, the authors' take on authenticity and making a difference can add a new, powerful perspective to any coach's leadership development activities."
--Karen Gifford, President, Gifford Management and Leadership Coaching

"Everyone has a brand. This book will teach you how to translate your purpose, vision, and values into a strong personal and professional brand. The book leads you on a journey that will help you understand the power of your personal brand and nurture its evolution throughout your career."
--Agnes Ring, Vice President, Bonestroo

"In the financial services industry, a strong personal brand is essential for career success and personal fulfillment. McNally and Speak have written an invaluable guide for helping financial advisors craft such a brand for themselves and their enterprise."
--Michael J. Haglin, Division Vice President, Thrivent Financial for Lutherans

"Be Your Own Brand demonstrates how the principles of marketing can also serve as the foundation of authentic leadership. The authors' ability to draw upon the common understanding of branding to create a parable about self-awareness and effective leadership makes Be Your Own Brand essential reading for every manager looking to make a difference."
--Durwin A. Long, PhD, Assistant Dean, Executive and Professional Development, Opus College of Business, University of St. Thomas

"As a senior executive in a growing company, I saw firsthand how the personal brand concepts in Be Your Own Brand were instrumental in helping employees find a strong connection between their work and the value we provided to our customers. The focus on making a difference in the revised version of Be Your Own Brand will undoubtedly make these proven concepts of personal brand an even more powerful customer-centric employee engagement tool."
--John Super, President, Advance Path

"In the financial services business, the personal brand of each advisor has a big impact on client loyalty. When the personal brand of an advisor is aligned with the company's brand, both become stronger together. The innovative personal brand concepts in Be Your Own Brand will help advisors build a stronger personal brand."
--Wick Manley, Senior Vice President, AgStar Financial Services

"As this book says, the brand on the outside is only as good as the brand on the inside. Based on the personal brand concepts in Be Your Own Brand, the brand training program we created with Karl helps our associates align their personal brands with our enterprise brand."
--Mark Berryman Hier, Second Vice President, Communications and Research, Securian Financial Group, Inc.

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
Home » Books » Business » Marketing » General
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are: Achieve More of What You Want by Being More of Who You Are on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by, Inc.
Back to top