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Be More Pirate


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A 21st-century survival guide for your inner rebel, based on the innovations of 18th-century pirates.

About the Author

Sam Conniff Allende is the founder and former CEO of Livity, a multi-award-winning youth marketing agency. Sam has led the unlikeliest collaborations between brands and bright young people on the edges of society, resulting in real innovation. He has worked with Google, Unilever, PlayStation and Dyson, and regularly speaks and runs Be More Pirate workshops at these industry-leading companies. Sam believes in the power of professional rule-breaking and is on a mission to instigate modern mutinies in organisations around the world, where the team's takeover the running of the ship to ultimately become more accountable, motivated and rebellious.


I'd rather be a pirate than join the navy * Steve Jobs *
Ask forgiveness, not permission! A unique approach...reminds me of the fun we've had with our airlines * Sir Richard Branson *
Be More Pirate feels so important as it looks to history to help us grip the future * Martha Lane Fox CBE, Founder of Lastminute.com *
Be More Pirate is a battle cry for my generation. Step aside, the future belongs to us * Jamal Edwards *
Totally compelling * Ed Miliband, Reasons to be Cheerful podcast *
A refreshing, entertaining and inspiring perspective on work, leadership and why we do what we do * Bruce Daisley, VP Twitter *
Be More Pirate makes modern-day heroes of names lost in history. Sam has spotted something: that millennials are natural pirates in spirit, making their own way on the high seas. Put aside the cutlass-and-parrot pirates in the Treasure Island mould. The ones he is thinking of were the model for how to break the system and create radical change -- Jo Lo Dico * Evening Standard *
Sam has created something that is timely and important. It is an idea that's going to explode -- Will Hudson * Founder and CEO of It's Nice That and Anyways *
Be More Pirate as a statement is a controversial call to arms given the prevailing news agenda around corporate leadership, however as you dig into the argument there is a slow-dawning realisation that this way of thinking, this contrarianism, is exactly what we need to course correct 'the corporation' * Arlo Brady, CEO, Freuds *
Be More Pirate is refreshing, funny, insightful and ... annoying, in a good way. I felt actually challenged and inspired to do more, and be more in life and work. This isn't a book, it's the beginning of a movement -- Tom Goodwin * Author, Digital Darwinism *
If you're in an industry facing disruption, the challenges are huge and the practical solutions few and far between. Be More Pirate is a dynamic framework for taking charge of the change that's coming your way. Sam has made pirates relevant again -- Adam Lewin * Creative Director Hearst Publishing and ex-Creative Director at Conde Nast *
Enlightening - Be More Pirate is a captivating and valuable read for anyone who wants a fresh guide book to navigate uncertain times * Rachel Botsman, author of WHO CAN YOU TRUST? and co-author of WHAT'S MINE IS YOURS *
Be More Pirate is a brave, original and inspiring concept -- Syima Aslam * Director and Founder of Bradford Literature Festival *
Be More Pirate is a timely kick up the backside for any organisation that hasn't got to grips with the disruption that faces us all. But it's also an optimistic, practical and purposeful rallying cry that a different way of organising ourselves is possible. Who knew the rogues of the 18th Century were going to be the role models we need for the 21st century -- Stephen Woodford * CEO of the Advertising Agencies Association *
Be More Pirate is a call to our better natures, our more inventive, imaginative selves to rouse up and remake the world. It's time for the rebels in us all to re-emerge -- Antony Mayfield * Founder and CEO of Brilliant Noise *
A much needed call for more radical intention at the top. Be More Pirate is more useful, memorable and amusing than most leadership material I've seen, and I've pretty much seen the lot -- Liam Black * CEO Wavelength *
Be More Pirate provides high-octane inspiration in the face of unprecedented disruption. Break open the rum and immerse yourself, because Be More Pirate is a holistic strategy for success in changing times -- Sherilyn Shackell * Founder & CEO The Marketing Academy *
Ask forgiveness, not permission! A unique approach...reminds me of the fun we've had with our airlines * Sir Richard Branson *

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