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Basics Design 07

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Table of Contents

Introduction. Chapter 1 The need for grids: Organizing information How we read a page How we view a screen Form and function Industry view - Lavernia and Cienfuegos Diseno Design activity - The grid and identity Chapter 2 Grid basics: Anatomy of a page Measurements; Shapes on a page Proportion Hierarchy Drawing a grid The rule of thirds The rule of odds Industry view - Z3/Studio Design activity - Looking at space Chapter 3 Grid types: Symmetrical Asymmetrical Modules Combinations The horizontal The vertical Broadside Diagonal and angular grids Industry view - Gabor Palotai Design Design activity - Listen to the pigeons Chapter 4 Grid elements: Type The baseline Images Horizontal and vertical alignment Columns Type and column widths Folios Industry view - Grade Design Design activity - Typographic style Chapter 5 Grid usage: Visible grids Scale The perimeter Axis Juxtaposition White space Environmental grids Caption-oriented grids Quantitative information grids The grid as expression The grid as identity Industry view - Bedow Design activity - Looking a grids Chapter 6 Online grids: The online grid Formality versus informality Web basics - fixed or flexible Translating the grid to the screen Orientation Industry view - Morse Studio Design activity - Translation on to the screen

Promotional Information

Grids explores not only how to construct grids, but, more fundamentally, why a designer should construct grids at all.


About the Author

Gavin Ambrose is a practising graphic designer. His current commercial practice includes clients from the arts sector, publishers and advertising agencies. Paul Harris is a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic.


I have found no better text for teaching graphic design than the Basics Design series-they're the books I've been waiting my entire teaching career for. Chapter-based learning packaged in easily digestible sizes for one term with excellent, current examples of the theory presented in practice. * Darren Stebeleski, Martha Street Studio, Canada * This is a very good basic introduction to grids used in print. It introduces students to a range of concepts and principles used in page layout of various communication medium. The writing style is easy to follow and the book contains plenty of visual examples. * Joyce Yee, Senior Lecturer in Design, Northumbria University, UK * This book is a concise, visually clear introduction to the grid. My students have responded to the clear diagrams and organization of the book with a focus on short, contained spreads each covering a clear topic. * Jennifer Roos, Mercy College, USA * Excellent choice for level 1 students, mainly due to the fact that the content is visual and concise and successfully covers both technical and creative aspects of design layout and grids. * Rhed Fawell, Middlesex University, UK * Clear information and loads of diagrammatic and illustrative support. Good basic instruction and visual guidance. * Penny Kealey, East Riding College, UK * As with all books in the Basics Design series, it is very clear, well structured and easy to navigate. * Philip Dixon, Southampton Solent University, UK * Very focused. Covers all key elements and important issues in very clear and concise manner. Excellent book. * Rhiannon Robinson, Cumbria University, UK * Illustrates a wide range of approaches and delivers a clear description of the examples and encourages experimentation in design. * Ros Garland, Lincoln University, UK * Grids touches on many aspects of strategic grid use and design - from basic terminology to fundamentals of layout to the introduction of detail-level considerations - that lead to the presentation of content that is both well-managed and aesthetically impactful. * Julie Mader-Meersman, Northern Kentucky University, USA * Very nice introduction to this subject ... Nice to see practical tasks in the text along with real world examples. -- Gary Martin, London College of Communication, UK

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