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Basic Black [Audio]
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About the Author

Cathie Black heads Hearst Magazines, a division of Hearst Corporation. She manages the financial performance and development of some of the industry's best-known magazines, including "Cosmopolitan, Esquire, Good Housekeeping, Harper's Bazaar, " and "O, the Oprah Magazine." Black made publishing history in 1979 as the first woman publisher of a weekly consumer magazine, New York, and she is widely credited for the success of "USA Today, " where for eight years, starting in 1983, she was first president, then publisher. Before joining Hearst, she also served five years as president and CEO of the Newspaper Association of America. She lives in New York with her husband, son, and daughter. Visit her website at www.cathieblack.com.

Reviews

The former president and publisher of the newbie USA Today and now president of Hearst Magazines, where she talked Oprah into doing a magazine, Black explains how to balance the personal and the professional. Copyright 2007 Reed Business Information.

Brady and Woodward offer a detailed examination of what defines a leader, the qualities necessary to fulfilling the role and the common path previous leaders have traveled toward achieving personal greatness. Initially self-published, this effort follows up the duo's earlier bestselling effort, Leading the Consumer Rebellion. Contending that "each of us has a natural wellspring of talent and ability buried within" and will eventually be thrust into a moment requiring leadership skills, they lay the groundwork for being prepared to perform when that opportunity arises. The leadership concepts are strengthened by anecdotes like one involving the New England Patriot's quarterback Tom Brady, who led his team to three Super Bowl wins despite a resounding lack of confidence in his ability to do so. But quotes on leadership from sources as diverse as Mark Twain and golfer Tiger Woods, often three and four to a paragraph, can get distracting. The authors also occasionally get carried away with charting their concepts and awkward metaphors (e.g., driving against the "traffic of mediocrity"; avoiding the "shoulder of frustration"). But overall, this manual is one from which any potential leader-whether of a country, corporation or a small staff-could draw insight. (Oct. 22) Copyright 2007 Reed Business Information.

" "Basic Black" does a great job of telling the story of how Cathie deftly navigated the challenges of the workplace and the media business, while also trying to balance the demands of a busy life. Her practical tips on handling typical workplace situations make this an important read for any woman who wants to become a better colleague, a better leader ... and a better person."
--Meg Whitman, President & CEO, eBay Inc.
" Bravo for "Basic Black"! After reading this book, I understand more than ever why Cathie Black is the huge success she is today. She' s totally fearless! She shares her triumphs, but perhaps best of all, she shares her mistakes so that we can learn from them. I love her candor. Whether you're starting your career or going full throttle, you will benefit from Cathie's insights into business--and life. "Basic Black" is a true must-read.
--Gayle King, editor-at-large of "O, The Oprah Magazine"
" I' m a big Cathie Black fan- in part because we both believe that where you come from in no way determines where you can get to. If you think it, you can create it.Cathie' s career is living proof of that and her experiences, both professional and personal, make for fascinating reading. The life lessons in these pages are smart, true, and reassuring, no matter where you are in your career."
--Suze Orman, author of "Women and Money" and "The Nine Steps to Financial Freedom"
" Cathie Black is exactly the kind of mentor every woman needs: a talented executive at the top of her game willing to tell it like it really is. Imagine having a private lunch with one of the most powerful women in business, andthen feast on her wonderful book. "Basic Black" is among the very best insider accounts of how to succeed as a leader."
--Rosabeth Moss Kanter, Harvard Business School professor and author of "Confidence" and "America the Principled"
" Cathie Black demystifies the workplace with her typical brand of pragmatic insight and engaging humor. "Basic Black" provides a practical guide to the traits we see demonstrated by our greatest leaders at GE---passion, drive, attitude, risk taking, and the ability to nurture and develop great talent. I had fun reading "Basic Black," and thought to myself...This is someone I would like to work for."
--Jeffrey R. Immelt, Chairman and CEO, GE
" As every woman needs basic black in her wardrobe, she also needs "Basic Black" on her bookshelf. This is the perfect handbook on getting ahead while staying true to yourself."
--Donna Karan, Designer

"From the Hardcover edition."


""Basic Black" does a great job of telling the story of how Cathie deftly navigated the challenges of the workplace and the media business, while also trying to balance the demands of a busy life. Her practical tips on handling typical workplace situations make this an important read for any woman who wants to become a better colleague, a better leader ... and a better person."
--Meg Whitman, President & CEO, eBay Inc.
"Bravo for "Basic Black"! After reading this book, I understand more than ever why Cathie Black is the huge success she is today. She's totally fearless! She shares her triumphs, but perhaps best of all, she shares her mistakes so that we can learn from them. I love her candor. Whether you're starting your career or going full throttle, you will benefit from Cathie's insights into business--and life. "Basic Black" is a true must-read.
--Gayle King, editor-at-large of "O, The Oprah Magazine"
"I'm a big Cathie Black fan-in part because we both believe that where you come from in no way determines where you can get to. If you think it, you can create it.Cathie's career is living proof of that and her experiences, both professional and personal, make for fascinating reading. The life lessons in these pages are smart, true, and reassuring, no matter where you are in your career."
--Suze Orman, author of "Women and Money" and "The Nine Steps to Financial Freedom"
"Cathie Black is exactly the kind of mentor every woman needs: a talented executive at the top of her game willing to tell it like it really is. Imagine having a private lunch with one of the most powerful women in business, and then feast on her wonderful book. "Basic Black" is among the very best insider accounts of how to succeed as a leader."
--Rosabeth Moss Kanter, Harvard Business School professor and author of "Confidence" and "America the Principled"
"Cathie Black demystifies the workplace with her typical brand of pragmatic insight and engaging humor. "Basic Black" provides a practical guide to the traits we see demonstrated by our greatest leaders at GE---passion, drive, attitude, risk taking, and the ability to nurture and develop great talent. I had fun reading "Basic Black," and thought to myself...This is someone I would like to work for."
--Jeffrey R. Immelt, Chairman and CEO, GE
"As every woman needs basic black in her wardrobe, she also needs "Basic Black" on her bookshelf. This is the perfect handbook on getting ahead while staying true to yourself."
--Donna Karan, Designer

"From the Hardcover edition."

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