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The Barry White Effect - Yeh Baby!

Understanding how what we say and how we say it can create such potent impressions is critical to the success of anyone who wants to be outstanding and different from the crowd. From your personal voicemail to the voices in your head this book provides you with some brilliant alternatives to the predictable and downright dreary or the positively destructive. Engaging, fun and bursting with ideas to inspire the most reluctant communicator. Part of the 'Romancing The Customer' series of business guides.
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Table of Contents

Introduction Chapter 1: Do you want my *!?@! money or not? Chapter 2: All went well 'til the words came out Chapter 3: Speaking the right language Chapter 4: The four most useless words in retail Chapter 5: Every encounter counts Chapter 6: The Bananarama moment Chapter 7: Voices in my head Chapter 8: Why don't these idiots get it?!!? Chapter 9: Conclusion

About the Author

Within her retail career Angi has gained knowledge and experience through successful senior management positions in all aspects of the retail profession. She is rapidly becoming recognised as one of the most innovative retail specialists. Based in the historic jewellery quarter in Birmingham, she works with businesses across the UK and internationally. Angi Egan is also the best selling author of Holistic Skincare, Initial Lust and Espresso Yourself.


"These great little books are perfect to get you thinking about how you look to your customers and how to improve your brand/image." Roni Flatley, Managing Director, Feel Good For Life "A fun, refreshing and inspiring read, full of practicalities of how to approach retail differently in order to create lasting relationships and maximise sales." Lindsay Webber, Client Services Director, Infinite Field Marketing Solutions

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