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Barrel-Aged Stout and Selling Out


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About the Author

Josh Noel writes about beer and travel for the Chicago Tribune; he has also contributed to This American Life and to the New York Times and other publications. He has become one of the nation's most recognizable beer journalists, winning multiple awards from the North American Guild of Beer Writers. He lives in Chicago with his wife and children.


"Fans of good beer will enjoy Noel's explorations, which make for a useful cautionary tale as well." Kirkus Reviews
" I also found myself appreciating, as I tucked into the book, that it functions both as a history and as an illuminating look into how the world's largest beer conglomerate tends to do business...i n the course of reading, I was entertained and informed in equal measure." Jim Vorel, Paste
"The book is, beyond its many amazing revelations, quite a page-turner. Because Noel interviewed so many people (107 names are listed, and a note mentions there were additional anonymous sources), there's real personality throughout." Jeff Alworth ,
"Noel tells Goose Island's story through the receipts, the sales numbers, the emails, and the time-stamped text messages, delivering what is, in retrospect, a clear look at big beer's bungled first attempt to take over craft brewing" and adds "He covers tons of ground, but keeps enough of an eye on the humanity of Goose's story that his book is more than a novel-length business study." Karl Klockars, Chicago magazine
"Noel's book is a must-read for any craft beer fan, beer media personnel and of course anyone in beer macro or craft."
"You will better understand the battle for craft beer's soul that began when Goose Island was sold when you close the last page of the book...this is a must-read history for any fan, casual or obsessed, of beer." The Full Pint
"This is the type of book you get when someone absolutely owns their beat, is a good newspaper reporter, and knows how to weave a tale worth telling." -- Post-Bulletin

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