Eric Barker is the creator of the blog Barking Up the Wrong Tree, which presents science-based answers and expert insight on how to be awesome at life. His work has been mentioned in the New York Times, The Wall Street Journal, The Atlantic Monthly, TIME magazine, The Week, and Business Insider. He is a former Hollywood screenwriter, having worked on projects for Walt Disney Pictures, Twentieth Century Fox, and Revolution Studios. He is a graduate of the University of Pennsylvania and holds an MBA from Boston College and a Master of Fine Arts from UCLA.
"Delightfully puckish, evidence-backed and full of insight, this
book answers questions about success that have puzzled us for far
too long."--Adam Grant, New York Times bestselling
author of Originals and Give and
"This book is compelling because Barker's irreverence is so consistently on-target, relentlessly puncturing the wisdom balloons that most need bursting."--Robert B. Cialdini, New York Times bestselling author of Influence and Pre-Suasion
"In this compulsively readable, brilliant kaleidoscope BARKING UP THE WRONG TREE, Barker is your rollicking guide through the science of success. You'll discover what pirates and inmates can teach us about honesty and generosity, how to network like the world's greatest mathematician, and much, much more.--Daniel H. Pink, #1 New York Times bestselling author of Drive and To Sell is Human
"BARKING UP THE WRONG TREE is a masterpiece. Whether you are a connoisseur of self-help books, or despise them, you won't be able to resist this recipe for living a better life."--Robert Sutton, Stanford Professor and bestselling author of The Asshole Survival Guide: How to Deal With People Who Treat You Like Dirt