Introduction 1
1 Vivid Vision 17
2 Best People 37
3 Robust Communication 65
4 Sense of Urgency 101
5 Disciplined Execution 129
6 Extreme Customer Focus 155
Conclusion: What Do You Do Now? 177
Acknowledgments 185
About the Author 187
Index 189
John Spence is a highly sought after executive educator, business consultant, and professional speaker, having presented workshops, speeches, consulting, and executive coaching to more than 300 organizations worldwide. Spence has been a guest lecturer at over 90 colleges and universities across the United States. He has run five successful companies and currently owns two. For more information, please visit www.awesomelysimple.com
Named one of the Top 10 Small Business Books
—Small Business Trends "[Awesomely Simple] reminds us that a
thriving successful business is about doing the basics right and
not just doing what feels good. If you’re a small business owner,
no matter what the size of your business, this is your bible. You
will save yourself heartache, time, frustration, anguish and a
multitude of other small business frustrations by simply taking
this book and making it your roadmap."
—Smart Business Trends, December 13, 2009
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