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David Boyle guides us through the next big thing in Western living -- the determined rejection of the fake, the virtual, the spun and the mass-produced, in the search for authenticity. A much needed handbook for the backlash against spin, celebrity and reality TV. Innovative cover and text design to appeal to the No Logo/Fast Food Nation market. David Boyle has a high global profile: writing for the Guardian, Independent, New Statesman and magazines and newspapers all over the world. Competition: Chomsky, Fast Food Nation, No Logo
David Boyle is the author of Funny Money and The Tyranny of Numbers. Editor of New Economics since 1988, he has also edited a range of other publications. David Boyle is a Fellow of the RSA and a well-known figure in organisations such as the New Economics Foundation. He has been a Winston Churchill Fellow and is a regular broadcaster on the future of money, cities, economics and now -- reality.
'A beguiling vision of hope for the future.' Time Out 'Authenticity has always been seeping out of our lives...and yet. [it] has a habit of fighting back. David Boyle walks the front lines of the way between real and fake.' Financial Times 'Boyle joins a long line, from Plato to Keynes, who argue that our view of reality, whether the figurative shadows on a cave wall, or the numbers called on a trading floor, is a speculative froth that distracts us from a superior reality.' Telegraph 'An insightful, ambitious argument.' Independent 'A book beginning here could easily be another polemic against consumer capitalism, superficial politics and the influence of a cynical media. Though Boyle criticises all three, his argument is subtler than bestselling broadsides like Naomi Klein's No Logo or Michael Moore's Stupid White Men... The guts of the argument are that we need to find a new set of relationships between democracy, individualism and capitalism... its wide range, well-written examples and lively style offer something for us all.' Management Today 'A bold attempt to pull together a thousand strands of modern nostalgia and unease and present them as a unified whole.' Scotsman