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The Attention Merchants
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About the Author

Tim Wu is a policy advocate and professor at Columbia Law School. In 2006, Scientific American named him one of fifty leaders in science and technology; in 2013, National Law Journal included him among "America's 100 Most Influential Lawyers"; and in 2014 and 2015, he was named to the "Politico 50." He won the Lowell Thomas Gold medal for travel journalism and is a contributing opinion writer for The New York Times.

http: //www.timwu.org

Reviews

"Vigorous, entertaining. . . . Wu describes how the rise of electronic media established human attention as perhaps the world's most valuable commodity." --The Boston Globe "The Attention Merchants is a book of our time, touching on an emerging strain of anxiety about the information age. . . . A bracing intellectual tour de force." --The San Francisco Chronicle
"Comprehensive and conscientious, readers are bound to stumble on ideas and episodes of media history that they knew little about. [Wu] writes with elegance and clarity, giving readers the pleasing sensation of walking into a stupendously well-organized closet." --The New York Times "A startling and sweeping examination of the increasingly ubiquitous commercial effort to capture and commodify our attention. . . . We've become the consumers, the producers, and the content. We are selling ourselves to ourselves." --The New Republic "The book is studded with sharp illustrations of those who have tried to stop the encroachment of advertising on our lives, and usually failed. . . . Wu dramatizes this push and pull to great effect." --The New York Times Book Review "An engaging history of the attention economy. . . . [Wu] wants to show us how our current conditions arose." --The Washington Post

"Dazzling. . . . [Wu] could hardly have chosen a better time to publish a history of attention-grabbing. . . . He traces a sustained march of marketers further into our lives." --The Financial Times " [An] erudite, energizing, outraging, funny and thorough history of one of humanity's core undertakings--getting other people to care about stuff that matters to you." --Boing Boing

"Engaging and informative. . . . [Wu's] account . . . is a must-read." --The Washington Times

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