Download the Free Fishpond App!
Download on the App Store

Android App on Google play
The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

Already own it?

Sell Yours
Home » Books » Business » Sales » General

The Art of Woo

Using Strategic Persuasion to Sell Your Ideas

By G. Richard Shell, Mario Moussa

Elsewhere $30.42 $22.82   Save $7.60 (25%)
Price includes NZ wide delivery!
Ships from USA
Order now for Christmas delivery
Rating:
 
Register or sign-in to rate and get recommendations.
Format: Paperback, 312 pages
Published In: United States, 01 January 2009
You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds. "Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals." -U.S. News & World Report

About the Author

G. Richard Shell teaches negotiation at the Wharton School of Business at the University of Pennsylvania, where he is professor of legal studies, business ethics, and management and academic director of the Wharton Executive Negotiation Workshop.

Reviews

"Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals." -U.S. News & World Report "Shell and Moussa have done something remarkable here, turning a mysterious, intuitive art into a clear, systematic science." -Robert B. Cialdini, author of Influence: Science and Practice "Dale Carnegie's classic How to Win Friends and Influence People remains a standard for salespeople to this day, but [The Art of Woo] is more . . . relevant in ways that Carnegie's 70-year-old book cannot be." -Library Journal "Many motivational books exhort readers to "sell yourself" to bosses and colleagues. This one counsels you to do so with self-awareness, finding a style that suits your strengths and weaknesses. The bottom line: woo wisely." -Time "A fascinating book about how to pitch for gain and maintain long-term client relationships that are keys to success...Essential reading for anyone trying to get ahead of the pack in our competitive, global marketplace." -Robert Wolf, Former Chairman & CEO of UBS

EAN: 9780143114048
ISBN: 0143114042
Publisher: Penguin Books
Dimensions: 21.34 x 13.87 x 1.75 centimetres (0.28 kg)
Age Range: 15+ years
Tell a friend

Their Email:

Sell Yours

Already own this item?
Sell Yours and earn some cash. It's fast and free to list! (Learn More.)

Review this Product

BAD GOOD
 

Related Searches

 

Webmasters, Bloggers & Website Owners

You can earn a 5% commission by selling The Art of Woo: Using Strategic Persuasion to Sell Your Ideas on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep!

 

Authors/Publishers

Are you the Author/Publisher? Improve sales by submitting additional information on this title.

 

This item ships from and is sold by Fishpond.com, Inc.