Targeted comp mailing to national woodworking, craft, & lifestyle magazines, including Popular Woodworking (circ. 150,000), Fine Woodworking (circ. 220,000) Heavy promotion to the author's 74,000 Instagram followers Trade ad campaign in PW and Library Journal Ad campaign online at Fine Woodworking magazine (Circulation 250,000), Popular Woodworking (150,000), and Woodworker's Journal (125,000). E-newsletter promotion to 600 woodworking clubs. Social media promotion through Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Promotional support throughout the US and internationally, including Australia and Germany as the author teaches frequent classes on Kumiko and other woodworking topics
Matt Kenney grew up making things like tree forts and skate ramps from wood. Now he's a furniture maker whose passion for the craft drives him to share his knowledge and experience with other woodworkers. He's written dozens of magazine articles, been featured in instructional videos, and is the author of 52 Boxes in 52 Weeks, which chronicles his effort to design and make 52 boxes during the course of a year. Kenney also teaches woodworking at schools around the United States and overseas. He's co-host of a bi-weekly podcast, The Matt and Joe Woodworking Fun Hour, that documents co-host Joe Faraoni's journey as Matt teaches him woodworking. A former editor at Fine Woodworking, Kenney is at the forefront of a revival in interest in Kumiko. When he's not woodworking, you'll likely find Matt drawing robots. Check out what he's up to in the shop and at the drawing table by following his Instagram accounts @mekwoodworks and @thebookofrobots. Matt lives and works in Watertown, CT.