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The Art of Impossible


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Table of Contents

Introduction * The two founders * The story of the logo * The 7 `Corporate Identity Components' * The designers * Part 1: What Makes a Bang & Olufsen Design? * Chapter 1: The Design Philosophy * Chapter 2: Technology * Chapter 3: Prototyping * Chapter 4: Materials and Manufacture * Part 2: The 20 Designs that Shaped Bang & Olufsen

Promotional Information

A fascinating behind-the-scenes celebration of Bang & Olufsen, a brand whose excellence and innovation has shaped and continues to shape modern product design

About the Author

Bang & Olufsen (B&O) is a Danish consumer electronics company that designs and manufactures audio products, television sets and telephones. Founded in 1925, it now employs nearly 2,500 people.


'The book embodies and reflects the design principles of Bang & Olufsen, referencing their singular aesthetic and leaving ample space for the work to speak alongside writing on their ideas and processes' - It's Nice That
'An intimate behind-the-scenes look at the company. ' - Creative Review Blog
'A loving celebration of the design house.' - Vinyl Factory

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