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The Art and Science of Technology Transfer
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Table of Contents

Acknowledgments.

About the Author.

Preface.

Introduction.

PART ONE: The Game of Technology Transfer.

Chapter 1: The Pieces.

Chapter 2: The Board.

Chapter 3: Strategies.

PART TWO: Market Research.

Chapter 4: Finding the Customer.

Chapter 5: Competing Technology.

Chapter 6: Markets.

PART THREE: Strategy.

Chapter 7: Positioning the Technology for the End User.

Chapter 8: Launch Tactics.

PART FOUR: Doing Deals.

Chapter 9: Finding the Target.

Chapter 10: Valuing the Technology.

Chapter 11: Doing the Deal.

Chapter 12: The Twelve-Step Program.

Index.

About the Author

PHYLLIS L. SPESER, JD, PHD, has been involved in technology transfer in a variety of roles: professor, inventor, policy maker, analyst, and broker/deal maker. She has twice served on the board of the TechnologyTransfer Society, was a gubernatorial appointee to the Washington Technology Center, and currently serves on committees of the Licensing Executives Society and the Association of University Technology Managers. She has taught at SUNY Buffalo, the American University (Washington DC), and the Universitat Mannheim (Germany). A cofounder of Foresight Science & Technology,she is the developer of the Technology Niche Analysis and Virtual Deal Simulationmethods used by Foresight. Phyllis Speser is a recipient of R&D awards in artificial intelligence from the National Science Foundation, U.S. Department of Agriculture, U.S. Department of Education, and U.S. Office of Naval Research, for work which was successfully commercialized. She also has supported the commercialization of technologies for corporate, university, government, and nonprofit lab customers across the spectrum of science, engineering,and other industries globally.

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"...very valid ideas that one would need to understand when engaging in this field." ( In Vitro Cellular & Developmental Biology-Animal, 2007)

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