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Applied Social Psychology
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Table of Contents

I. OVERVIEW.

1. Applying Social Psychology - Typical Features, Roles, and Problems.
2. Theories in Applied Social Psychology.

II. METHODS OF OBTAINING KNOWLEDGE.

3. Survey Research - The Quality of Life, and Sexuality.
4. Experiments - Soliciting Donations.
5. Correlational Research - Leadership.
6. Quasi-Experimental Studies - Effects of Television.
7. Evaluation Research - Drug Prevention Programs.

III. AREAS OF APPLICATION.

8. Educational Settings - Intergroup Relations and Learning.
9. Diversity Issues - Gender and Ethnicity.
10. Organizational Settings - Job Satisfaction.
11. Environmental Issues - Energy and Resource Conservation.
12. Health and Health Care - Smoking.
13. Mass Communication - Media Content and Effects.
14. Consumer Issues - Advertising.
15. Legal Issues - Research on the Legal System.

IV. ACHIEVING SOCIAL CHANGE.

16. Activism for Social Change.
17. Influencing Public Policy.
References.
Name Index.
Subject Index.

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