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Applied Business Research
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New or Used: $189.95
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Table of Contents

Chapter 1 Introduction to business research Chapter 2 Business research values and methodology Chapter 3 Problem definition and preliminary data gathering Chapter 4 Theorising and the research question Chapter 5 Research planning and management Chapter 6 Qualitative data gathering Chapter 7 Qualitative data analysis Chapter 9 Measurement of variables Chapter 10 Measurement: Scaling, reliability, validity Chapter 11 Questionnaire design Chapter 12 Sampling Chapter 13 Other research methods Chapter 14 Quantitative data analysis Chapter 15 The research report Appendix 1 A refresher on some statistical terms Glossary of terms References Statistical tables

About the Author

Robert Y. Cavana, Victoria University Wellington Brian L. Delahaye, Queensland University of Technology Uma Sekaran, Professor Emerita, Southern Illinois University at Carbondale

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