Ron Fournier, formerly the national political writer at The Associated Press, is editor-in-chief of HOTSOUP.com, an online community of people who influence other people. Douglas B. Sosnik advises Fortune 100 companies and the National Basketball Association, as well as Democratic governors and senators. Matthew J. Dowd is founding partner of Vianovo, a corporate brand and positioning firm. He advises California Governor Arnold Schwarzenegger and Michigan gubernatorial candidate Dick DeVos.
Journalist Fournier, Clinton strategist Doug Sosnik, and Bush-Cheney strategist Matthew Dowd: improving leadership by addressing what Americans really want. With a three-city tour. Copyright 2006 Reed Business Information.
"A must read book." -- David Brooks, The New York Times "A lively introduction to the new world of marketing 'connections' and 'Gut Values' to an America in search of community and meaning, this book should win a wide audience." -- Robert Putnam, author of Bowling Alone "Hits many of the trends that are shaping the thoughts of people today by taking readers inside of popular political campaigns, businesses, and megachurches that are impacting American culture in the first decade of the twenty-first century." -- Rick Warren's Ministry ToolBox "A highly intelligent and inspiring work...A must-read." -- Meetup.com "A readable and useful way of thinking about what our politicians, corporations and religions are trying to do to us -- and how they are doing it." -- Amy Goldstein, The Washington Post "Applebee's America captures the ever-enduring sense of community in America and offers incredibly valuable insights into the way leaders can connect with the American public." -- Howard Schultz, Chairman, Starbucks Coffee Company "The three super-savvy political analysts who have written Applebee's America provide what may be the most compelling and accurate description of this powerful new source of community, purpose, and authenticity." -- Bob Buford, Founding Chairman, Leadership Network, and author of Halftime and Finishing Well
Anyone wondering what that "values" buzz after the 2004 election was about, and what it means for business, religion and politics, will find solid answers in this analysis by a former Clinton aide, one of the masterminds behind the 2004 Bush-Cheney campaign and a senior Associated Press political correspondent. In a unified, third-person voice, the three declare their intention to "help twenty-first-century American leaders think anew about the people they serve a people that, despite an increasingly multiracial society, "seem to be seeking more homogeneity in their lifestyle choices." Since the 1990s, they argue, the key to winning the hearts, dollars and votes of the American public and its leaders is appealing to "the three C's, connections, community, and civic engagement." Drawing on interviews with the middle class "exurb" residents who eat at Applebee's restaurants, as well as their own inside knowledge, the authors declare that the pattern holds across the greater part of the American spectrum. Though their narrow interview sample is a weakness, they draw conclusions about the political arena, where lifelong Democrats voted for Bush in 2004 on "gut instinct"; the business world, where customers at the more than 1,700 Applebee's restaurants deem it "a second home"; and in megachurches, which fulfill Americans "need for belonging and purpose in a new century." Illus. (Sept.) Copyright 2006 Reed Business Information.