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Table of Contents

PART I: THE BIRTH OF THE APP 1 Chapter 1: Introduction 3 Th ere?s Gold in Th em Hills 4 App Store Roulette 5 Challenges with the App Store 6 Th e App Community 8 Th e Siren Call 10 Why I Wrote Appillionaires 11 Where Will the Market Take Us? 11 Th e Band of Dreamers 14 Summary 15 Chapter 2: Th e Rise of the App 17 Apple?s False Start 18 Taking a Journey Back in Time 22 Finding a Carrier Was the Th ing 23 Summary 23 Chapter 3: A Bedroom Revolution 25 Birth of the App Store 25 What Apple Learned from the First Successful Apps 28 A Renaissance in Gaming 33 Summary 35 Chapter 4: Th e Gold Rush 37 A Taste of Success 37 Feeling the Appillionaire Buzz 39 Th e Fallacy of Easy Money 40 Summary 41 Chapter 5: Th e First Million 43 A Box of Delights 43 Th e Boy Genius 45 Th e Hacker Army Grows 47 Apps Invade by Stealth 49 Th e Bedroom Programmer Awakes 51 Summary 57 PART II: THE APPILLIONAIRES 59 Chapter 6: Doodle Jump 61 Croatian Dreams 62 Bubblewrap 64 If at First You Don't Succeed . . . 67 Tic Tac Toe 69 A Hand-Built Look and Feel 72 Doodle Jump Is Born 74 Doodle Jump 2 Is Born 83 How Doodle Jump Changed Th eir Lives 87 Summary 90 Chapter 7: Harbor Master 91 Romancing the App 92 Harbor Master Is Born 95 Behind the Scenes 101 Summary 103 Chapter 8: Pocket God 105 A Basic Start 106 Dropping Out 107 Hardware Secrets 109 How to Play God 110 Th e Evolution of Pocket God 114 Th e Life and Times of Castelnuovo 116 Th e Public's Reaction 118 Luck Is Part of the Formula 119 Summary 120 Chapter 9: StickWars 123 Defending the Castle 124 A Life at Sea 129 Summary 131 Chapter 10: Angry Birds 133 A Global Hit 134 52nd Time Lucky 135 A Rich History of Flying Animals 139 Bigger than the iPhone 142 Setting the App Standard 145 Summary 146 PART III: THE APP REVOLUTION 149 Chapter 11: From Bedroom to Boardroom 151 A Golden Age 151 An Escape from Corporate Tyranny 152 Invasion of the Body Snatchers 159 Summary 162 Chapter 12: Life in the Trenches 165 An Expensive Game 166 Trust-Fund Fantasies 170 Feeding Time 176 A Wicked Game 178 A Special Time in History 184 Th e Patent Th reat 190 Summary 191 Chapter 13: Th e Future of the App 193 Th e Changing of the Guard 194 What Makes a Killer App? 195 Summary 199

About the Author

Chris Stevens (London) is a leading designer of iPad and iPhone software. He created the best-selling app, Alice for the iPad, and also designed Twitch Origins, the first four-player game for iPhone. He has worked for BBC television and CNET, producing cutting-edge multimedia. Formerly a technology columnist for The Daily Telegraph and The Times, Chris also presented and directed Space Bubble, a popular gadget show. Alongside his writing, Chris is an illustrator and film editor. He's worked for Warner Bros, EMAP, and Wired magazine.


Stevens writes in lean, punchy prose, combining anecdotewith the specifics of each developer s story to success,making this a readable take on a modernphenomenon. (Computer Arts, July 2012)

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