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Appetite for Change


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Table of Contents

Part One: Rebellion: The Making of a Counterculture 1. An Edible Dynamic 2. Radical Consumerism 3. Radical Therapy: The Oppositional Identity 4. Organic Force: An Alternative Infrastructure Part Two: Processing Ideology: The Moral Panic 5. The Orthodox Defense: The War of the Metaphors 6. The Mess in Washington 7. The Press: Shifting the Center Part Three: Marketers: Healthy Profits 8. Opportunism in the Marketplace 9. Straddling the Contradictions 10. A Healthy Foods Portfolio 11. Looking Backward, and Forward Notes Index


"Appetite for Change is a definitive account of how the sixties' counterculture changed the way we eat."-Michael Pollan, The Omnivore's Dilemma "Appetite for Change is a wry, masterful work of culinary anthropology."-David Kamp, The United States of Arugula

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