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The Anatomy of Persuasion: How to Persuade Others to Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You, and More!

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The Anatomy of Persuasion

How to Persuade Others to Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You, and More!

By Norbert Aubuchon

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Format: Paperback, 208 pages
Other Information: black & white illustrations
Published In: United States, 27 June 2007
Some people seem to be able to talk anybody into anything! Do they simply possess a natural talent that the rest of us can never hope to imitate? This refreshing books says "No!" and provides readers with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way. "The Anatomy of Persuasion" literally dissects each step in the persuasion process. Readers will turn their great ideas into tangible realities as they learn how to: * apply the two major principles of communication * perceive the needs of others * present the features and benefits of their idea * understand the subconscious decisions people often make * create a logical, error-free proposal (oral or written) that will win the day.

About the Author

NORBERT AUBUCHON is creator of the unique seminar-workshop, The Anatomy of Persuasion. He had a highly successful career at DuPont in sales, advertising, and marketing before he started Aubuchon & Associates.

EAN: 9780814409367
ISBN: 0814409369
Publisher: Amacom
Dimensions: 22.61 x 14.99 x 1.02 centimetres (0.24 kg)
Age Range: 15+ years
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