Foreword ix
Introduction 1
Part I The Concept 7
Chapter 1 The Power of Influence 9
Chapter 2 The Hidden Drivers of Influence 27
Chapter 3 Sequence Is Everything 41
Chapter 4 Self-Awareness and Discovery 63
Part II The Formula 77
Chapter 5 Frames: Window into Your World 79
Chapter 6 Frames in Action 99
Chapter 7 Messages, Concepts, and Value Propositions 113
Chapter 8 Tie-Downs: The Master Influencer’s Secret Weapon 129
Part III The Skills 143
Chapter 9 The Art and Science of Storytelling 145
Chapter 10 Body Language and Presence 163
Chapter 11 Interpersonal Communication: Love and Other Things 189
Chapter 12 The Stress Factor 211
Chapter 13 Putting It All Together and More 225
Notes 243
Acknowledgments 251
About the Author 255
Index 257
RENÉ RODRIGUEZ is a dynamic keynote speaker, leadership advisor, change management consultant, and renowned speaker coach. For the last 25 years René has researched and applied behavioral neuroscience to solve some of the toughest challenges in leadership, sales, and change. His company has trained over 100,000 leaders from companies including Coca-Cola, 3M, Wells Fargo, Cargill, Nestlé, Microsoft, and more.
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