Allen Carr was a chain-smoker for over 30 years. After repeated failed attempts to stop smoking, he went from 100 cigarettes a day to zero without suffering withdrawal pangs, without using willpower and without putting on weight. The phenomenon that is Allen Carr's Easyway method had been born, and it led to Allen's recognition as the world's leading expert on stopping smoking. John Dicey is Global CEO and Managing Director of Allen Carr's Easyway. John worked closely with Allen Carr and is now responsible for ensuring that all books, services and other products remain faithful to Allen Carr's original vision for the method.