Chapter Descriptions vi Preface to the Third Edition viii Acknowledgments ix Some Quirky Quotes About Psychology x 1. Introduction: Public Beliefs About Psychology 1 2. "Untangling" Myths and Psychological Realities 15 3. The Names and Dates That Shaped Psychology's History and Development 46 4. Science, Pseudo ]Science, and Conspiracy Theories 66 5. The Man Called Freud 96 6. A Guide Into Abnormal Psychology 120 7. Psychology and Work 140 8. Do Looks Matter? 165 9. Judging and Nudging 190 10. A Psychologist in the Marketplace 211 References 235 Further Reading 243 Index 259
Adrian Furnham is Professor of Psychology at University College London, UK. He has lectured widely around the world, has held scholarships and visiting professorships at a large number of universities, and has written over 1000 scientific papers and 80 books. He is a Fellow of the British Psychological Society, and past President of the International Society for the Study of Individual Differences. Dimitrios Tsivrikos is a Consumer and Business Psychologist at University College London, UK. His research, teaching and consultancy work specialize in Business Consumer/Branding and Occupational Psychology. He has held a number of international research fellowships and has published widely on psychology and business orientated subjects. He is a leading commentator on consumer psychology.