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All Time Essentials for Entrepreneurs


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Table of Contents

Why You Need This Book How to Use This Book Start 1-10 Ideas 11-20 Motivation 21-30 Opportunity 31-40 Challenges 41-50 Money 51-60 Strategy 61-70 Marketing 71-80 Sales 81-90 Success 91-100 About the Author Acknowledgements

About the Author

I founded my first business, Santeau, in April 2004 in my spare room and after some very hard lessons sold my 75% majority stake in September 2007. My idea was simple: find a new way to help people drink more water. I invented a vitamin - enhanced flavor burst or bottled water called O2GO and extended the range to include a new product called Wahoo. These products currently sell into the military and retail markets. I still work with the Santeau business every day and enjoy watching the business grow. I started with a modest budget and a na i ve but resounding belief in my new inventions. This insider ? s view gives recognition to the hardships and success involved in launching a business innovation from scratch without looking back through rose - tinted glasses. In order to stretch my own horizons I undertake a new endeavour every year. In the past decade I have run the London Marathon, completed a three - year drama course, competed in the Olympic - distance London Triathlon, lost 35 pounds in weight (twice), trained for the Marathon Des Sables, written a book, learnt how to play squash, started Nordic walking, gained my motorbike licence, taken an Open University degree in Planetary Science, shared a stage with B - list celebrities, met amazing people and numerous other achievements.


"...bitesize secrets of his's worth taking a GBP6.99 hit on this book." (Wharf, April 16th 2009) " shop for advice...everything you need to know...the smart little sidekick you'll find yourself turning to again and again." (Business Edge, June 2009)

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