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Preface 1. Put Innovation Back Into Strategy Part I--How to Create a Unique Strategic Position 2. Decide What Your Business Is 3. Decide Who Your Customers Are and What to Offer Them 4. Decide How You Will Play the Game 5. Identify and Secure Strategic Assets and Capabilities 6. Create the Right Organizational Environment 7. Develop a Superior Strategic Position Part II-How to Prepare for Strategic Innovation 8. Understand How New Strategic Positions Develop 9. Evaluate and Respond to Strategic Innovation 10. Take a Dynamic View of Strategy Notes Index About the Author
Constantinos C. Markides is a Professor at the London Business School.