Table of Contents

Acknowledgements
Preface

Introduction
1. The Place of Commercial Advertising in Wartime Britain
2. War Begins at Home
3. Instruction and Direction
4. Fighting the War via Consumption
5. Gender Identities through the War
6. Defining the Postwar World

Conclusion

Notes
Bibliography
Index

Promotional Information

The 'blitz' - the period of Nazi bombing campaigns on civilian Britain during World War II - was a formative period for British national identity.

About the Author

David Clampin is Lecturer in History at Liverpool John Moores University. He completed his PhD at the University of Wales, Aberystwyth.