Foreword by Trevor Beattie 1. Does advertising need another graduate? 2. Resisting the usual 3. Making the disinterested interested 4. The future is bright, the future is digital 5. Is creativity in your DNA? 6. Time to get real- getting a job with an advertising agency 7. Celebrities behaving badly -- opportunities beyond the advertising agency 8. Biog sticks and chocolate: life as a client 9. The way ahead Bibliography
Andy Tibbs is Senior Lecturer in Advertising at the University of Gloucestershire. A course renowned for its award winning creative work and track record in graduates gaining placements and employment at some of the most respected advertising agencies and forward thinking marketing teams. He has worked for over 20 years as an art director and designer across many business sectors, with a list of clients including: Volkswagen UK, Bovis Homes, HBOS, Gleneagles Golf Resort, British Gas, Hilton Hotels and Capital One -- among many others. Andy also works as a freelance trainer, inspiring secondary school teachers to include insightful, relevant creative teaching in their art & design programmes.