SmartSellTM - The New Way to Sell Online

Shop over a million Toys in our Huge New Range

Advanced Google AdWords
By

Rating
New or Used: 2 copies from $102.64
Product Details

Table of Contents

1 Understanding Search Theory. 2 Keyword Research. 3 Keyword Tools: Extracting Valuable Data from Google. 4 Writing Compelling Ads. 5 Landing Pages that Convert Searchers into Buyers. 6 Advanced Optimization Techniques. 7 Demystifying Quality Score. 8 Beyond Text: Image, Video, and Mobile Ads. 9 Understanding the Content Network. 10 Advanced Content Network Techniques. 11 Advanced Geographic Targeting. 12 Save Time & Scale Accounts with the Adwords Editor. 13 Profitable Bid Strategies. 14 Successful Account Organization Strategies. 15 Testing Techniques That Will Increase Profits. 16 AdWords Reports: How to Extract Actionable Information. 17 Step-by-Step: Create & Monitor Your AdWords Account.

About the Author

AdWords expert Brad Geddes has been managing successful PPC campaigns for more than a decade. He is the first and only AdWords Seminar Leader chosen by Google to teach advanced seminars to Google's advertisers. He has advised top companies such as Amazon, Red Lobster, Encyclopedia Britannica, World Directories, and R.H. Donnelley. Brad maintains a popular PPC blog (bgTheory.com) and writes a column for Search Engine Land. He is a popular speaker at conferences throughout the world, including Search Engine Strategies, SMX, Pubcon, ad:tech, and many others.

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
Home » Books » Computers » General
Home » Books » Computers » Internet » General
People also searched for
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Advanced Google AdWords on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Back to top