Adolf Loos


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Table of Contents

List of Illustrations Preface Acknowledgements Abbreviations 1. Loos and Fine Art 2. Loosian Vernacular: An American Case 3. Loos and Imperial New York 4. Critique of Ornament 5. Architecture and Ornament in Fact 6. Everybody's Doric 7. Architecturelessness and Sustainable Art 8. The Wittgenstein House as Loosian 9. Loos and Minimalism Notes Works cited Index

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Widely regarded as one of the significant prophets of modern architecture, Adolf Loos was a celebrity in his own day. This book argues that Loos' masterful "astylistic architecture" was an appreciation of tradition and utility and not, as most architectural historians have argued, a mere repudiation of the florid style of the Vienna Secession.

About the Author

Joseph Masheck, Professor of Art History at Hofstra University, in Hempstead, New York, was editor-in-chief of Artforum in the late 1970s. He has been a Guggenheim Fellow and, in 2006-10, Centenary Fellow of Edinburgh College of Art. Previous books include Building-Art: Modern Architecture Under Cultural Construction (Cambridge University Press, 1993) and Marcel Duchamp in Perspective, 2nd edn (Da Capo, 2002).


'A monumental contribution to the Loos literature - ambitiously conceived,thoroughly provocative, and deeply insightful.' Joan Ockman, Distinguished Senior Fellow, School of Design, University of Pennsylvania 'Masheck - also - demonstrates - how [Loos's] abstract approach to form anticipated in a specific way the discourse of American minimalist art.' Kenneth Frampton, Ware Professor of Architecture, Columbia University 'A provocative take on Adolf Loos at a time when criticism has exhausted its theoretical resources, and the near past seems almost out of reach.' Gevork Hartoonian, Professor of Architecture, University of Canberra 'This penetrating book - guide[s] us round the paradoxes of this dandified enemy of ornamental invention whose most prominent masterpiece is a bronze and-marble colonnaded gentlemen's outfitter!' Joseph Rykwert, Cret Professor of Architecture Emeritus, University of Pennsylvania

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